Brief
The purpose behind this project was to select a town/city and intended audience for a new spice company. After making a decision, I would then go on to develop a name, logo, and packaging for at least 3 different spices within this company’s new brand.
Deliverables
Logo Design and Packaging Design
Process
I decided upon using Baltimore as my location, since I grew up here in Maryland and holds sentimental value, and college students to young adults (foodies) as my audience. After researching the history, people, and quirks of Baltimore, I used Adobe Illustrator to design the company’s name, logo, and label design.
One Color, Black on color, & white on black
Packaging Designs
Packaging Design Side view
Packing Design top view
Programs used: Adobe Illustrator and Photoshop
